Infographic

EVERFI, 2023

EVERFI’s prospects want to know that the financial education courses they’re buying are actually effective for their learners. I condensed a 21-page research report into a compelling, 4-page infographic that tells the story of why EVERFI’s products actually work. I worked directly with the research authors and a designer to make sure all information was accurate and clear and then used this as a lead magnet and nurturing asset for prospects.

Social media

Willow, 2020–2021

An important arm of our B2C brand-building and lead-gen efforts, I helped grow Willow’s Instagram from 250 to 1,000+ followers in ~4 months. I developed the brand guidelines, editorial calendar, and design templates to build an efficient and effective content machine. Click each post to read the captions I wrote.

Email newsletters & marketing

Willow, 2020–2021

Willow’s bi-weekly newsletter was the company’s most consistent and successful owned channel to promote content and increase brand awareness. I wrote and compiled each issue, including a ghostwritten welcome note from the founder. Our newsletter open rates averaged ~30% with a ~10% CTOR.

I also wrote our Welcome email for new subscribers, which had a 55% open rate, 16% CTOR, and 5% (from open) direct response rate.

Click the images below to read the full emails.

Blog posts

Willow, 2020–2021

Click the images below to read a handful of the long-form blog posts I wrote every 2–4 weeks to help inspire, educate, and convert prospects. (I also designed all featured images)

Case studies & testimonials

T3 Advisors, 2017–2020

NOTE: T3 has since been acquired, and their website no longer exists. The links below are archived links with often imperfect formatting.

As the Marketing Director at commercial real estate firm T3 Advisors, I acted as managing editor for nearly all external-facing content. Client success stories were an important part of the content strategy as the company wanted to expand its Enterprise business. I wrote and published fourteen of these case studies. Six of those included video, where I interviewed the clients and turned the transcripts into succinct and compelling testimonials. A few of my favorite success stories are highlighted below.

Blog posts & editorial management

T3 Advisors, 2017–2020

NOTE: T3 has since been acquired, and their website no longer exists. The links below are archived links with often imperfect formatting.

Towards the end of my tenure at T3, I helped establish a regular cadence of blog posts from across our different go-to-market teams. I wrote, ghostwrote, or substantially edited 17 blog posts, including thought leadership pieces, press releases, and educational content for prospects and clients. A few of these are linked below.

Social media

T3 Advisors, 2017–2020

I focused T3’s social media platforms less on lead generation and more on branding and thought leadership. I created and curated all content for LinkedIn, Twitter, and Instagram and organically grew total followers by 100%. A few excerpts are highlighted below.

Magazine articles

BYU Magazine, 2013–2014

As an editorial intern at Brigham Young University's alumni magazine (circulation of 220,000+), I wrote nine news articles and one feature story (some excerpted below) and edited dozens more.

Sales deck

Smart Track, 2016

Smart Track is a small R&D company that designs smart-garage products. I created this sales deck to explain the basics of the company's products to potential investors.

User‘s manual

MyLifter, 2015

During my time at NewVistas LLC, a parent company for several smaller engineering startups, I wrote and designed detailed, user-friendly manuals for several new products. Below is a 42-page manual I created for a smart hoist installed in a garage.

Magazine articles

Stowaway, 2014

Stowaway is a student-produced travel magazine, created in one semester for an editing capstone course at BYU. I acted as social media director and advisor for the magazine and also wrote two articles, linked below.